100 gold theorems

This work describes the theory and practice of advertising, the types of advertising and the extent of its exposure to potential customers about successful and unsuccessful advertising and the reasons for this, as well as many other things that make up the essence of advertising. Details about the following points: the basic principles of advertising activity; planning advertising company; "Pitfalls" in advertising; the basic principles of advertising; trademark and trademark; advertising "chips"; advertising and psycho; types of advertising; supply means of advertising; Practical theorem advertising.