End-to-end web analytics for a marketer answers Synergy

Answers to the test end-to-end and web analytics for a marketer Synergy MIT / MOE (test 73 points). After the purchase, you will receive a file with all the answers to the questions below: 1. The Yandex.Metrica counter needs to be installed ... 2. Seeing how much money a business brings in from investments in each advertising channel helps 3. End-to-end analytics consists of ... levels 4. Sessions on the site are usually ... users 5. When you run the debugger in a Google Tag Manager container, it is available on the site ... 6. At the sales level, end-to-end analytics uses indicators such as ... 7. If before the purchase the last transition was a direct transition to the site, and the penultimate one was Google Ads, before which there were other sources, and the “weight” of the conversion was 100% assigned to Google Ads, then such an attribution model was chosen as ... 8. You can solve the problem of fixing a JavaScript error on a website in Google Tag Manager using 9. Google Analytics has the following levels of hierarchy:... 10. A new user in the Google Analytics interface can be added 11. In end-to-end analytics, we take into account ... 12. In Yandex.Metrica, a visit timeout is ... 13. At the level of advertising in end-to-end analytics, the indicator ... 14. Implement Yandex.Metrica using Google Tag Manager... 15. To have data on costs, clicks, views, etc. from the Google Ads advertising account were loaded into Google Analytics,... 16. A report in Yandex.Metrica, in which the site owner can view records of visitor actions, is called 17. According to the economic approach to choosing a way to build end-to-end analytics, you should spend no more than ... advertising budget on the solution 18. Google Data Studio is a platform... 19. ... is the main program for designing reports within Power Bl 20. The indicators that help analyze the quality of the site include ... 21. When using telephony in the sales department, it is recommended to create a new deal when calling again in niches such as "..." 22. Report groups are available in the Google Analytics interface... 23. When there is a ready-made database, most of the time when developing a report in Power Bl takes ... 24. You can create a filter in Google Analytics... 25. Conversion in Yandex.Metrica is ... 26. To transfer an audience from Google Analytics to Google Ads, you need to... 27. In Yandex.Metrica, you can set up notifications from scheduled monitoring for ... 28. Session duration in Google Analytics is defined as the difference between the time... 29. You can get sales data and calculate real revenue, profit and ROI by connecting to end-to-end analytics... 30. An RRR of more than 100% indicates that business owners ... 31. To build end-to-end analytics using Power Bl or Google Data Studio, a prerequisite is the presence ... 32. In Google Tag Manager, several events are captured without additional creation of triggers, but ... is not one of them 33. Time on page in Google Analytics is defined as the difference between the time of the hit sent to Google Analytics about the current pageview and the time... 34. In Google Tag Manager, to group tags, triggers and variables according to some criteria, you can ... 35. Call tracking is a technology that allows you to trace the source ... 36. With the standard settings of the Google Analytics counter, a user who came to your site from two different devices will be counted for Google Analytics as ... 37. In Yandex.Metrica, using the goal of the "..." type, you can track the loading of a specific page 38. The history of changes in Data Studio can be viewed... 39. According to the formula "Profit - Advertising costs / Advertising costs) * 100%" is calculated ... 40. According to the formula "Cost / Number of conversions", the indicator is calculated ... 41. To understand the source of a particular call, in the CRM system, ... 42. To share a Power Bl report with colleagues, you need to gi