Customers for life

What is this book about Carl Sewell is a successful businessman who managed to raise sales to unprecedented heights through attracting and retaining customers. His book is a practical guide to work with clients (and along the way on the organization of the enterprise, marketing and merchandising). Sewell recommends that everyone rely on loyal customers, because the disposition of one-time sales makes the business unstable. And convincingly proves: in order to keep the client, it is necessary to reconsider your views not only on the service itself, but also on the organization of work, remuneration, cleanliness of the premises, landscape design and many other little things. Who is the book for? The book will be useful both to those who are just starting their business, and to those who are looking for ways to further expand it. Book chips The first book we published Our business philosophy Mandatory reading to all MIF staff About Authors Carl Sewell is a successful businessman, the owner of one of the best car dealerships in the United States and the author of the all-time super-mega bestseller, Customers for Life.